Building Incentives into Your Marketing Strategy
Though you can count Incentive Marketing as a form of a marketing campaign in its own right (and worth investing extra time in), expanding your marketing strategy to include at least a few incentives can be a powerful aid in retention, conversion, and engagement. The backbone of incentive marketing is incredibly straightforward: appealing to our […]
Nonprofit Grant Writing 101
In the nonprofit sector, grants can provide a lifeline. They can buoy your organization forward and help you reach further with your cause than you can manage alone. But getting a grant is a hurdle many in this sector struggle with. Writing a successful grant proposal requires research, organization, and persuasive writing skills. Some of […]
Pricing Your Product or Service
When it comes to assigning value to a service or product (A.K.A. pricing), it can get pretty tough to stay objective. You want to see something concrete from all of your hard work – after all, it’s hard to keep a business afloat without money coming in. However, overpricing can cause just as many issues […]
Quickbooks for Nonprofits: The Right Software for You?
Starting a nonprofit to do some good in the world is a wonderful undertaking. However, even a whole lot of passion and a solid plan does not necessarily mean that you have a head for accounting and finance—unavoidable parts of any business. Thankfully, there are tons of amazing resources to help you through, and we’ll […]
Women’s History Month in 2023: Women in Business
March is Women’s History Month! Originally celebrated the second week in March, but expanded to span the entire month in 1987, Women’s History Month aims to celebrate the amazing accomplishments and important history of women in the United States. Here at KSR, this is a topic we hold dear to our hearts. As a woman-owned […]
Using Organic Engagement to Expand Your Social Media Reach
The other day I mentioned organic engagement in a casual conversation with a neighbor, and it took me a minute to figure out how that led to a tangent on their favorite fruits. In offline conversations, the term organic may have some very different connotations. But when it comes to digital marketing, organic reach is […]
Business Ownership: Busting the Burnout
In the midst of the day-to-day responsibilities of running a business, it is all too common to become so wrapped up in the daily grind that you lose sight of the other part of the success equation: making room for life. Yes, you guessed it, I’m referring to the work/life balance. Let me ask you […]
5 Things You Need to Know Before Starting Your Own Business
The prospect of starting a new venture can be quite exciting. Opportunities seem boundless when your big idea is in its infancy, and it’s hard to stop yourself from rushing in headfirst with all that in front of you. Yet, you must. Passion may be a wonderful (and necessary thing) for starting a business, but […]
Backlinking in SEO: 7 Tips for Creating High Ranking Content
Backlinking in SEO is very important for your digital marketing strategy. Read about what backlinking SEO is and a helpful list to update your strategy today.
Creative Ideas for Your Giving Tuesday Campaign
Long before the stampedes of Black Friday, herd mentality has always been a powerful psychological force of nature. So, naturally, we’ve since turned it sales tool. The human drive for communal experiences is so powerful, that the success of Black Friday led to the subsequent development of Cyber Monday and Small Business Saturday. Now, that […]