Nonprofit Giving Tuesday and What You Need to Know
Starting a nonprofit—or devoting your time and energy to the continued success of one—is all about the mission. It means a lot to be a part of a worthy cause, and that’s usually what draws people to nonprofit work. Unfortunately, worthiness doesn’t pay bills. The reality is that no matter how great the cause, you […]
11 Fundraising Software Options for Nonprofits to Consider
When it comes to all the different fundraising software, platforms, and other systems you have to choose from in the nonprofit space, the possibilities can be quite overwhelming. Performing even a basic search on fundraising or donor software provides an intimidatingly long list that feels impossible to choose from. Part of this overwhelm can be […]
SEO Basics: Understanding Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is the process of strategically catering your site’s content and technical build to consistently rank better on search engine results pages (SERPs). It is definitely a mandatory marketing tactic if you want your target audience to discover your site!
CTA’s: Creating Compelling Calls to Action
The ABCs of CTAs: Create a Call to Action That Really Works Call to Actions, or CTAs, are phrases that compel site visitors to act—when done correctly. They are essentially invitations for people to interact with your business and should be an integral part of your online marketing strategy. Though a CTA itself is often […]
Target Audiences: How to Find the Right People for Your Product or Service
Target Audiences: How to Find the Right People for Your Product or Service All of us want to succeed. In any venture, that remains the same no matter how you plan to achieve it. And when it comes to marketing, the key to achieving any kind of success—no matter the specifics of your business—is understanding […]
Blogging for Business: 6 Reasons You Need a Blog
Even the most confident entrepreneur can feel nervous when it comes to starting a blog. It is understandably daunting to add one more thing to the already long list of tasks to tackle as a business owner. You may have already invested ample time and resources into your venture, but without a strong marketing strategy, […]