Strategic Fundraising Throughout the Year: Timing is Everything

Fundraising is one of the most important pieces in the puzzle of nonprofit work. You need funds to fulfill your nonprofit’s mission, and more often than not, you’ll have to ask your community for money. But when is the best time of year to do donor outreach? And how do you optimize your strategic fundraising […]

Beyond Cold Calling: Making Meaningful Connections in PR

cold calling alternative

Cold-calling is an age-old sales strategy that’s markedly familiar, but can be difficult to master. If you’re essentially any kind of working professional, you know how important it is to generate leads, as well as the historical prominence of the cold-call for doing that. In today’s blog, however, we’re going to go over some cold-calling […]

Marketing Trends to Look for in 2024

In today’s fast-paced digital landscape, staying ahead of the curve is crucial for maximizing marketing success. As we approach the next year, it’s important to know what marketing trends to look for in 2024. Once you know what’s working in marketing right now, you can adapt it to fit your brand’s needs. The first step […]

How to Create an Elevator Pitch: 5 Easy Steps

how to create an elevator pitch

Have you ever heard of an “elevator pitch”? If you’re a film buff, you might recognize it as a common term to describe a filmmaker’s brief description of a movie idea. However, it can also be applied to business pitches. Learning how to create an elevator pitch for your business is one of many initial […]

Target Audiences: How to Find the Right People for Your Product or Service

target audience consumer scrolling through social media on a smart phone

Target Audiences: How to Find the Right People for Your Product or Service  All of us want to succeed. In any venture, that remains the same no matter how you plan to achieve it. And when it comes to marketing, the key to achieving any kind of success—no matter the specifics of your business—is understanding […]