In today’s fast-paced digital landscape, staying ahead of the curve is crucial for maximizing marketing success. As we approach the next year, it’s important to know what marketing trends to look for in 2024.
Once you know what’s working in marketing right now, you can adapt it to fit your brand’s needs. The first step is analyzing what strategies and techniques have proven effective in the past. Then, confidently navigate the ever-evolving marketing landscape to best position your brand.
Predicted Marketing Trends in 2024
2023 is quickly wrapping up, whether we can believe it or not! This year, we’ve seen both gradual changes and quick transformations in marketing.
Something that has been steadily developing is a shift in what kind of content performs best. Which is to say, if you haven’t put more time and effort into video content yet, now’s your chance. One drastic change that’s happened this year is a complete overhaul of a certain platform.
Regardless of how quickly these changes occur, it’s our job as marketers to keep up. In 2024, we’re expecting a few things to happen. Read on to learn what marketing trends to look for in the coming year.
Artificial Intelligence
Artificial intelligence (or AI) has been in the works for quite a while now. However, it’s only recently started to really make an impact on digital marketing.
AI is set to alter our society in unprecedented ways. That is why it’s imperative to understand what AI is and how it’s used in the marketing world. This is a trend that’s not just popular – but powerful, too.
A few ways that digital marketers have used AI are:
- Chatbots. These take the form of automated chat responses to customer inquiries or help requests.
- Targeted content. Marketers can utilize AI to analyze consumer behavior and adjust what content their audience sees based on the findings.
- For content creation itself. A well-known aspect of AI is its ability to generate large amounts of text from minimal input. This can easily be used for content creation.
We’ve intentionally listed artificial intelligence first in what marketing trends to look for in 2024 because it’s predicted to expand significantly next year. Though the breadth of AI might be hard to understand at first, you simply can’t overlook this major trend.
Influencer Marketing
Influencer marketing is another trend that’s been steadily increasing in relevance in recent years. This one can be tricky to master – making the right connections can be incredibly complicated. And presenting content in a way that’s authentic (and not overly promotional) is priority number one.
As with any marketing strategy, utilizing influencer marketing requires research and specific goals. As this trend continues over the next year, remember to look at the big picture when reaching out to influencers.
Examples of questions to ask when thinking about potential influencer partnerships are:
- Who are you trying to influence?
- What tangible results could partnering with an influencer bring your brand?
- How will the partnership look for your brand as a whole?
Video Content
We can’t write an article about marketing trends to look for in 2024 without emphasizing the continued importance of video content. TikTok hasn’t been “that dancing app” for years now – think about how many other platforms have introduced similar video capabilities. The sooner you start implementing a video strategy, the more success you’ll find with it.
One trend within video content that is becoming increasingly popular is “edutainment.” In the context of video marketing, this refers to videos that are both educational and entertaining. Seems simple enough, but with so much content out there, it’s tough to create something engaging enough to stand out.
When considering what marketing trends to focus on within your 2024 content strategy, video is king. Trends like edutainment can certainly put you ahead but remember to make your video presence unique.
Authenticity
Finally, the last trend we want to go over today is one that most brands already strive toward and will presumably continue striving for: being authentic. This key component (and significant trend in marketing today) is applicable to your entire strategy.
For example, with the current rate of development in AI, authenticity is key for positively positioning your brand. One concern that comes up with AI’s capabilities is the potential to portray inaccurate information as real, or even attempt fraud. The importance of using AI in an authentic way is fairly clear in this situation. One way to use AI to great effect is to generate additional content ideas to work from versus whole-cloth generative content. That way, you save some brainstorming time, and your content maintains that real, human element.
Further, influencer marketing can bring up questions surrounding your brand’s authenticity as well. Though it might be less meta than artificial intelligence or virtual reality, people can still perceive a brand partnership as fake, and that hurts your image – which is why it’s so important to have good alignment and clear goals with whoever you bring into a partnership.
The bottom line here is that your audience wants to see content from you that feels real. What that looks like for your specific brand depends on who you are, and what you’re all about. But a good starting place is putting solid effort into accurately portraying what your brand really is.
Keeping Up with Marketing Trends in 2024
As a team of dedicated marketers ourselves, KSR understands how to stay in touch with current trends. If you have any questions on what we went over today or are looking to learn more about what we do, reach out! We’re always happy to share what we’ve learned and connect with fellow marketing professionals, entrepreneurs, and the curious consumer!
