How to Build a Strong Year-Round Communications Calendar Without Burning Out Your Team
When it comes to growing a business, it can be easy to place communication lower on your list of priorities. But communication is how you build trust, sustain engagement, and move people to action. Too often, teams approach communications reactively, scrambling for content before a campaign launch, rushing to send last-minute emails, or posting on […]
Social Media Post Ideas: Captivating Content Tips
Social media can be a pivotal tool for nonprofits, small businesses, and essentially any kind of organization. Effective social media marketing can help you connect with potential audiences and solidify brand recognition. In short, the social media stage has been a game-changer since its inception, making effective social media post ideas essential for success. However, […]
Strategic Fundraising Throughout the Year: Timing is Everything
Fundraising is one of the most important pieces in the puzzle of nonprofit work. You need funds to fulfill your nonprofit’s mission, and more often than not, you’ll have to ask your community for money. But when is the best time of year to do donor outreach? And how do you optimize your strategic fundraising […]
Beyond Cold Calling: Making Meaningful Connections in PR
Cold-calling is an age-old sales strategy that’s markedly familiar, but can be difficult to master. If you’re essentially any kind of working professional, you know how important it is to generate leads, as well as the historical prominence of the cold-call for doing that. In today’s blog, however, we’re going to go over some cold-calling […]
Marketing Trends to Look for in 2024
In today’s fast-paced digital landscape, staying ahead of the curve is crucial for maximizing marketing success. As we approach the next year, it’s important to know what marketing trends to look for in 2024. Once you know what’s working in marketing right now, you can adapt it to fit your brand’s needs. The first step […]
Backlinking in SEO: 7 Tips for Creating High Ranking Content
Backlinking in SEO is very important for your digital marketing strategy. Read about what backlinking SEO is and a helpful list to update your strategy today.
Creative Ideas for Your Giving Tuesday Campaign
Long before the stampedes of Black Friday, herd mentality has always been a powerful psychological force of nature. So, naturally, we’ve since turned it sales tool. The human drive for communal experiences is so powerful, that the success of Black Friday led to the subsequent development of Cyber Monday and Small Business Saturday. Now, that […]
Nonprofit Giving Tuesday and What You Need to Know
Starting a nonprofit—or devoting your time and energy to the continued success of one—is all about the mission. It means a lot to be a part of a worthy cause, and that’s usually what draws people to nonprofit work. Unfortunately, worthiness doesn’t pay bills. The reality is that no matter how great the cause, you […]
11 Fundraising Software Options for Nonprofits to Consider
When it comes to all the different fundraising software, platforms, and other systems you have to choose from in the nonprofit space, the possibilities can be quite overwhelming. Performing even a basic search on fundraising or donor software provides an intimidatingly long list that feels impossible to choose from. Part of this overwhelm can be […]
SEO Basics: Understanding Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is the process of strategically catering your site’s content and technical build to consistently rank better on search engine results pages (SERPs). It is definitely a mandatory marketing tactic if you want your target audience to discover your site!