SEO Basics: Understanding Search Engine Optimization (SEO)

Person sitting on a couch, typing on a laptop with SEO and line graphic overlays

Search Engine Optimization, or SEO, is the process of strategically catering your site’s content and technical build to consistently rank better on search engine results pages (SERPs). It is definitely a mandatory marketing tactic if you want your target audience to discover your site!

Blogging for Business: 6 Reasons You Need a Blog

Person sitting at a laptop computer blogging for their business

Even the most confident entrepreneur can feel nervous when it comes to starting a blog. It is understandably daunting to add one more thing to the already long list of tasks to tackle as a business owner. You may have already invested ample time and resources into your venture, but without a strong marketing strategy, […]