Building Incentives into Your Marketing Strategy
Though you can count Incentive Marketing as a form of a marketing campaign in its own right (and worth investing extra time in), expanding your marketing strategy to include at least a few incentives can be a powerful aid in retention, conversion, and engagement. The backbone of incentive marketing is incredibly straightforward: appealing to our […]
Nonprofit Grant Writing 101
In the nonprofit sector, grants can provide a lifeline. They can buoy your organization forward and help you reach further with your cause than you can manage alone. But getting a grant is a hurdle many in this sector struggle with. Writing a successful grant proposal requires research, organization, and persuasive writing skills. Some of […]
Pricing Your Product or Service
When it comes to assigning value to a service or product (A.K.A. pricing), it can get pretty tough to stay objective. You want to see something concrete from all of your hard work – after all, it’s hard to keep a business afloat without money coming in. However, overpricing can cause just as many issues […]